Tuesday, September 12, 2006

September 12, 2006

Hessenius Group on the November Election

Hi everybody.

"And the beat goes on.............."

I am very pleased to welcome the following new members to the Hessenius Group project. This brings the total group to 25 and gives us even wider representation of the various constituencies within the arts sector.

Harriet Sanford - Ex. Director of the National Education Foundation
Rick Hernandez - Ex. Director of the Texas Commission on the Arts
Abel Lopez - Associate Producing Director - GALA Hispanic Theater
Randy Rosenbaum - Ex. Dir. Rhode Island Arts Commission
Harvey Seifter - Ex. Dir. Business & the Arts Councils Creativity Connection
Judy Weiner - Ex. Dir. Alliance of New York State Arts Organizations.
Bob Booker - Ex. Dir. Arizona Commission on the Arts

NEW PROTOCOL: So as to make the discussion move quicker and to make it easier for you to follow along, the Hessenius Group discussions will continue to start on the 2nd Tuesday of each month (excluding January, June, July and August) but will now run for two days (not four), ending on Wednesday. In addition to the new members announced above, we will be inviting more "guest expert" participants from various sectors and disciplines of the arts field to join specific topic discussions.

This week the group discusses the November election and what implications it might have for our field - on the national, state and local levels.


Participants include:

Shelley Cohn
Paul Minicucci
Randy Rosenbaum
Shannon Daut
Judy Weiner


Joining these regular group members as "guest experts" this month will be:

Nina Ozlu - Chief Counsel, Government & Public Affairs - Americans for the Arts
Thomas Birch - Legislative Counsel - National Association of State Arts Agencies

ISSUE ONE:

The upcoming November election promises a sea change in the fortunes of the two parties that may result in a fundamental shift in power - at the national and state levels.

What are the implications for the arts field?

Does this election represent an opportunity or challenge for the arts?

Are the arts capable and prepared to play any role in these elections that might improve its position in terms of influencing the decision making process, budgetary and otherwise?

What should the arts being doing in the next 60 days? What are doing, if anything?

Have we done enough to put the issue of the value of arts & culture in front of candidates across the country?

Have we done enough to demand candidates take a stand on funding for the arts?

BARRY:

Shannon what is going on in Colorado?

Shannon Daut:
In Colorado, we have an upcoming gubernatorial race. This is particularly important because our current governor has slashed state arts funding and we hope to have new leadership that will value the contributions that the arts make in our state. The opportunity arose to work with a campaign field worker that was working with the Democratic candidate and was focused on Young Democrats.

Through this alliance, several arts administrators were able to work with the campaign to put together an event for the candidate to speak and rally support for his campaign. This event took place at a first Friday arts walk, and was widely attended. Due to our involvement in this event, we were asked by the campaigns policy team to submit an arts policy paper. While the policy recommendations may not become a part of the official policy of the campaign, we have successfully put the arts on the radar for the (potential) governor, and have given him another avenue in which to argue for various policy points with regard to economic development in the state. Not to mention that at the event he spoke glowingly of the impact of the arts, both intrinsically and instrumentally.

I think this approach is one that warrants further consideration many politicians are looking to attract the youth vote while, increasingly, the arts become an entre to do so. After our successful event we will make a concerted get-out-the-vote effort in order to ensure that the arts are considered a valuable voting bloc in our state. While our experience in Colorado is somewhat rare, I believe that working with campaigns in the early stages--and in a way that fulfills their needs--can be an effective strategy to create an atmosphere where the arts, and its community, is valued and accepted as part of a healthy policy.

BARRY:
Judy, what about New York?

Judy Weiner:
I believe every election represents new opportunities. Of course, each new opportunity brings its own challenges. Some of the challenges are internal to our own advocacy organizing process: breaking down demographic barriers; limited resources of the advocates themselves; and transmission of unified messages. Some challenges are external: the initiation of new legislation and inter-agency partnerships; and making friends and influencing people.

For some of these challenges, the months leading up to the elections are certainly a time to get out in front of the curve. But facing a sea of candidates requires significant time and energy from advocates with limited resources. That time may be better spent when we are past the zealous frenzy that precedes an election.

That said, in NYC it made sense to begin that relationship building early in the game when the outcomes are clearly anticipated. We will have the first new Governor in 12 years; a Harlem Senator is expected to be Lt Governor; there will be a shift to democratic control at the top; all 211 legislators are running; and control in the two Houses may change. Now this is a sea change.

Although we began with staffers and campaign people some time back, not all the action is at the top of tickets, or even with the elected officials. We need to drill down into communities to expand access to a much more diverse advocacy pool, to recognize the impact of shifting demographic power bases, and to be certain our agenda resonates with diverse communities. More than six months ago the Alliance initiated a new project in Harlem in collaboration with Columbia University and the Harlem Arts Alliance to cultivate and train student advocates as the next generation of arts leaders. Hopefully, we are in sync the changing political landscape.

So to circle back to your questions Barry. Are we capable? Yes. Are we prepared to play in the game? Yes and no. Yes at the federal level, where Americans for the Arts has a very effective well managed infrastructure in place to accomplish its mission and tasks. And not at the local level, where with few exceptions, most states lack a similar depth and infrastructure. Advocacy is a dramatically undercapitalized venture at the local level. As a result, we tend to be reactive rather than proactive.

The paucity of resources in the trenches results in a perpetual catch-up game. Real support from the private sector for local advocacy and public policy work would make a significant difference. After all, it is at the grass roots level that there is incredible potential and power to initiate change and increase resources.

Initiating change also requires thinking outside the box. Budget increases bring more cash to the table. Imaginative and creative approaches to legislation can produce a plethora of resources. Two years ago we initiated a pending bill, the Cultural Development Areas Bill, to stimulate private investment in the arts with tax credits and incentives. We need to put our heads together and brain storm and since we are such a brilliant bunch, we certainly will come up with creative new ideas.

There are other issues that inhibit our success and access at the local level. The arts community is not lazer-like or unified in its approach to the political process and that is reflected in the mixed outcomes at all levels. It is sometimes difficult to get everyone on the same page. Nothing kills a position faster at any level of government than mixed messages. Sometimes it is difficult to compromise even for the greater good. In the end, no one wins.

The "arts community" at the advocacy level tends to be white and middle class. We need a broad spectrum of advocates that reflects our population at all levels: federal, state and local. We need to have an agenda that resonates across the board. We should be looking at the powerful online communities that represent diverse populations. American for the Arts took a groundbreaking position with their online advocacy center. And they shared the wealth, bringing states onboard. I would suggest that is only the tip of the iceberg.

You asked if it were too late. I do not believe it is ever too late. There are always friends to be made and people to be influenced.

BARRY:
And in Rhode Island Randy?

Randy Rosenbaum:
I live in a fairly unique political environment. Rhode Island is as "intimate" -- politically as well as geographically -- as you can get. In spite of our insidious conservative talk-radio programs (aren't they everywhere?), most Rhode Islanders are on the liberal end of the political spectum. Even our Republican Governor and one U.S. Senator act more like Democrats than their national counterparts. So, at the state level, any "fundamental shift in power" would be minimal. At the federal level? Who knows? Even with a (welcome) change in the political make-up of Congress, we're still entangled in "foreign adventures", we've built up a staggering deficit, and we've stripped the government of the funds it needs to do the things that "we, the people" expect of it.

Changing this equation will take time, leadership and bipartisan cooperation. Are we likely to see much of that in the short term, no matter who wins? I think not.

It is, in fact, the financial "train-wreck" ahead that scares me most of all. We have the good will and support of our legislative leaders, but as the bills start to come due it will be harder to maintain that political good will. Our friends believe that the arts are good for our state's economy, but we still lose the battle when we're pitted against sick children and homeless people. In moderately challenging times we've managed to say, convincingly, that we should be able to do both. In really bad times (and there ARE really bad times ahead in Rhode Island) even the most supportive among our friends in the General Assembly start to waver.

So, what do we do? I believe every election is an opportunity to renew relationships with incumbents and educate challengers. We're encouraging our arts advocates to talk to our state and federal candidates and asking our arts organizations to invite the candidates to events and to speak to their board. We're providing them with the raw information, and encouraging them to tell their own story as well. Over the next 60 days (following our state primary on Sept. 12), we're promoting discussion about the arts with the candidates, so the arts don't become the non-issue they usually are once the election is over in November.

Is this enough? It's never enough. Too many candidates ignore the invitations or side-step the questions. But if the right people issue the invitations and ask the questions, statements will be made. And if those statements are made based on information provided to candidates by arts advocates, and politicians believe that the arts are an economic stimulus and NOT an expense, then perhaps we can grow support for the arts during the most difficult of times.

Hope. That's the Rhode Island state motto, AND the theme that runs through every advocacy campaign.

BARRY:
Shelley, you've were politically active in Arizona while at the state agency, now that you're semi-retired are you still involved, and how are the arts faring today?

Shelley Cohn:
In my new life, I have the freedom and ability to be open and direct in my political activism. To that end I have been working on several campaigns; several for the state legislature, our Governor and two congressional seats. I don't believe that we can ever individually do enough and collectively the arts field still seems reticent about being politically involved. From the constituent point of view, there are many who don't yet realize that elections are coming. They do not understand the value of voting in the primaries, which in Arizona state legislative races, is where the decisions are made. From the candidates point of view, they are beginning to see that the arts community has fundraising potential. Arts fundraisers have been very successful and lucrative. The challenge is that the arts are still not a top of mind issue; candidates may speak when asked specifically, but the arts are not something that is one of their top issues. And unfortunately, they might also feel that a positive stance on the arts is a liability.

BARRY:
Tom, we seem to have solidified congressional support in the last few years. But every federal election has members of the House vying for the Senate and retiring office holders in both chambers. What's the picture at the federal level in this election?

Tom Birch:
This year's election, as with any election, offers the opportunity for arts advocates to stand up and make the arts a visible issue in races across the country. That means volunteering to work on political campaigns and letting candidates know about the importance of public arts funding. It means going to town meetings and candidates' forums and asking questions about arts education and public arts spending, along with the scores of others being asked about schools, highways, health care, and immigrations, so that candidates understand that the arts are part of the political agenda of importance to the voters. Between now and election day, candidates will be even more visible and offer even more opportunities for arts advocates to present the message.

The need to engage candidates should apply to candidates at all levels -- U.S. Congress and state legislatures, city and county councils, governors, mayors and school boards. The arts enjoy bipartisan support around the country and in Congress. There are Republicans in Congress who can be as supportive of the arts as many Democrats, and there are Democrats who can be just as problematic as some Republicans. If the majority power changes in the U.S. House of Representatives, as many pundits predict, and less possibly in the Senate, the significant differences will be in the leadership positions on the appropriations, budget, tax-writing and authorizing committees in the House and Senate. In some cases, the current Republican chair could be preferable to the Democrat who might be presumed to take over. In other cases, there may be a significant win for the arts in the change of chairmanships from Republicans to Democrats. What counts is the attitude, understanding, and interest these senior legislators have taken on arts issues during their years in Congress leading up to the assumption of new positions of power. If the House (or the Senate) changes parties, arts advocates will find some strong advocates in committee positions where more support was needed in the past, and advocates will find some tough assignments convincing some of those who might take over.

Of the two Republicans and four Democrats from the House running for the U.S. Senate, most have records of consistent support on arts issues, which one hopes they will carry with them should they win seats in the upper body. Of the thirty or so members of the House and Senate leaving to retire or run for other office (such as governor in their home states), some of the strongest opponents of federal arts spending will be gone from Capitol Hill, and some of the arts community's stalwart supporters will not be returning either.

BARRY:
Nina you run the Americans for the Arts created PAC and have for a long time been at the center of the fight for congressional support for the arts. What are you guys doing for this election?

Nina Ozlu:
One of the best times to influence policymakers is BEFORE they become policymakers, while they are candidates on the campaign trail. And, when the stakes are so high as they are now with voters in the mood for a party control change - leaving incumbents most at risk - candidates are particularly attentive to (re)consider their positions on many policy issues, including the arts and arts education.

On this front, Americans for the Arts Action Fund and its Political Action Committee are embarking on several political programs to help advance the arts at the federal level. At the end of this month, we will be releasing our 2006 Congressional Arts Report Card, grading every Member's arts voting record on issues ranging from funding for the NEA, arts education, and Corporation for Public Broadcasting to tax laws providing equal treatment to artists and composers. This report card will serve as voting guide to concerned citizens.

We are also simultaneously conducting Candidate Arts Surveys to all federal candidates, with a particular emphasis on the many open seats this year. This will provide voters with critical information about how candidates with no prior voting record intend to govern once elected. This information will be released in mid-October.

Additionally, the Arts Action Fund PAC has and continues to be making strategic contributions to federal candidates with an A+ voting record, in key leadership positions, and with a particular focus on open seat races.

BARRY:
Several of you make the point that the arts remain "off the radar screen of politicans" - particularly during the election cycles. Why is that? I ask you Paul Minicucci.

Paul Minicucci:
The issues surrounding the politicization of arts and culture among arts supporters is always problematic. I sense a kind of malaise around politics in general which is vastly amplified with regard to the arts. In California there is a kind of acceptance that the best you can hope for is the status quo and if that is not robust so be it. I have had occasion to recently lobby for the passage of a bill related to digital arts and while our arguments for its passage have been self-consciously more in the workforce development arena, many of our allies, mostly Democrats have said "that's good because trying to make an argument for more art these days just won't work." That notion is ironic in that Governor Schwarzenegger this year engineered a large ($105 million) increase in baseline funding for K-12 arts education and there is a new energy around that issue within the County Superintendents Association.

The truth is that arts education in 2006 as an issue, has more credibility than the arts in general, partly because politicians have recognized that the arts do bring balance to our schools and many have worried that they went too far in the No Child Left Behind implementation that resulted in wringing the curriculum dry of the arts. But having said that, when the time came for the Governors people to build his re-election rhetoric, his size-able accomplishment in the arts was nowhere to be found, while smaller investments in other parts of government were being trumpeted. We are not on the map. The unasked questions are: aren't we more comfortable with the low profile? Truth be told, does any legislator want to be closely associated with the arts these days? And isn't that the way we like it? We seem to believe that as long as the funding keeps coming we don't need visibility.

Have we done enough to put the arts before the candidates? I think the answer is a resounding "no." I would venture to say that the politics of the arts today in many states revolves solely around how much funding should we get rather than debating essential public policies. This vehicle, the Hessenius Group is one of the few places I have seen be dedicated to arts policy rather than budget or practice. The experiments of the 80s and 90s to bring legislative committees in statehouses have largely waned. I have also postulated that these committees were crucial to the success of the arts during the 90s because it is around policy issues that the legislators take possession of an issue. And that's the rub it seems to me.

Unlike many other fields, the arts advocacy community has shunned the ongoing development of a legislative agenda and has chosen to spend all of their time either defending the arts from cutbacks or expressive restraints or lobbying for more money. I have not seen legislative development in building arts programs. Often arts people screw up their faces in disgust when I broach the issue. "Why would you want those people (legislators) involved in setting arts policy?" the arts advocates argue, "They are part of the problem. They are the barbarians at the gates." It is true that legislators often rise to the occasion to prove their point. I would argue the other side of the point. You cannot build a sustained legislative effort if all you do is ask for more money, especially when you add the proviso: and don't tell us how to spend the money.

So, unlike education or healthcare policy where there is an ongoing conversation between legislators and policy leaders in the field about what is good education or health care and what can or should the government do to promote it, that same discourse is absent around arts issues. To put it bluntly, we have helped create an environment where there is no stake in supporting arts policies. There is no political value in supporting or attacking the arts for that matter. Contrary to other public policy areas most of our programs are run exclusively by arts agencies with little or no guidance from legislative mandate and for the most part these programs continue to be grant programs. And while it may be nice for a legislator to appear handing out a mock check to a grantee, there isn't that much to be lost by not doing so, and no one ever got un-elected for voted against the arts.

For whatever reasons the arts advocacy effort only mobilizes itself when the arts are directly threatened. That is testimony to the reticence arts supporters have in mixing it up in politics. We play pretty good defense but our offense is not effective. Why is that? If we can come to grips with that reality then we can take the next steps. So sad to say, I do not think the elections will affect the arts one way or the other. I do not see positive campaigns in any election around an arts issue. It could be I am out of touch, but I don't sense the arts as being a "required subject" for politicians anywhere. Even out friends stand quietly by.

BARRY:
OK - arts advocacy remains "reactive" when it should be more "proactive". Several people also emphasized that effective advocacy is about building relationships. Paul, you are suggesting that one approach to both of those situations is to engage elected officials in the policy debate as to the role of the arts in our society. As you note, many in the arts field might call that heresy. If this election isn't likely to change how the arts are regarded and treated, that seems to me to be testament that we should have begun building these relationships years ago. So what can we do now. What will it take to at least get the arts constituencies across the county to make just a little noise in the next sixty days, and then build on that effort for 2008?

How do we get younger people involved as Shannon suggests?

How do we diversify our advocacy base as Judy advises?

What can we do to move the arts from being the "non-issue" Randy and Shelley note?

How do we effecively "engage" the candidates as Tom recommends?

And how do we create, fund and manage an effort in every state that echoes what the Arts Action Fund is doing at the national level - particularly getting involved in candidate campaigns, by identifying and rewarding supportive candidates?

Paul:
I have read the thoughtful ideas here. Maybe I can recap some of them with a couple of recommendations.

1. First, effective advocacy has to be proactive-we have not been at the state level.

2. The Americans for the Arts Fund is exactly the right idea. To do that at the state level is critical.

3. To raise serious money for campaigns at the state level we must:
  • get buy-in from all arts players, young and old, traditional and cutting edge.
  • we must have an agreed upon set of principles. I have used the idea of the arts compact in the   past to some good effect.
  • we must risk putting our ideas out in the legislative policy arena and work hard to convince  legislators that they can use the arts as leadership issues for their constituents.
  • we must raise money for bipartisan races.
  • we have to systematically reward those who take up our issues and punish those than oppose us- no matter who they are or what party they belong to.
  • we have to build a policy infrastrcuture in each state which should inlcude a center for policy and analysis, a coordinated effort to have entertainers do fund-raisers for us, and a clear and concise agenda that moves ideas forward not just funds.

Frankly, this idea needs a lot more development. I wish some "angel" will come forward who is visionary enough to see that you have to spend money on this infrastructure and not just give to companies and arts orgs.

Shelley:
I am much more optimistic tonight than when I wrote muy original comments. It is so unusual to be on the winning side of elections.

Two state senate campaigns with arts advocate candidates were elected in the primaries tonight. That is truly significant; they both had very challenging campaigns from challengers who think the government should not spend any money and extreme social views.

And three of our congressional races are also looking promising.

Although difficult and challenging, arts advocates did come forward to vote and financially support candidates.

Our next big hurdle will be the governor's race. We are fortunate to have a very smart, engaged Governor who can speak about the arts without a script. But her challenger will find every way to discredit her.

Shannon:
Well, I don't think the arts are going to be a major platform for any state/national candidates anytime soon. Where I think arts advocacy can be most effective is in illuminating how the arts can positively affect their policy priorities--crime rates go down as a result of a community arts center; hospitals' effectiveness rates go up as a result of arts therapy; cultural tourism increases due to a plethora of arts opportunities. These arguments are not new, of course, but I think they would be most effective for candidates and/or legislators if the points are couched within their overall policy initiatives. Arts for arts sake is great, and something in which we all believe, but we need to articulate this outside of our own priorities and inside of their policy priorities. The arts have been used as such a wedge issue in past elections, I can understand why policians may be hesitant to highlight the arts as a major platform. Rather than expending our energy to try and erase the controversies of the past from our collective consciousness (let's let the NEA do that, right?), we can better use our resources to highlight the reasons why the arts can accentuate and play a vital role in their priorities.

Randy:
Since I posted my original comments we've had a meeting of the 20 largest arts organizations in our state (one of our regular gatherings), and I sat in on a meeting of the board of Rhode Island Citizens for the Arts, our statewide arts advocacy organization.

Advocacy and engagement in the political process were the "topics d'jour" of each meeting.

There is a great deal of interest on the part of arts organizations to "get involved", but a great deal of timidity as well. Our purpose is to assure the arts organizations that it is their inalienable right (at least for now) to talk to candidates for public office and learn their positions on issues that matter to them. We came away from our meeting with a framework for action that involves all the stuff that Tom Birch teaches us: invite politicians to performances, ask them to speak to their boards, press them for their position on public support of the arts and arts education, and maintain the relationship. We feel good about our plans for the next 60 days.

RI Citizens for the Arts is working with the local League of Women Voters and the local PBS TV station on a public, televised debate between the Gubernatorial candidates on the arts, culture and humanities. Things, so far, look good on this.

Judy:
Since there are obviously no surprises in yesterday's primary in NYS, I would like to circle back to Paul's comments about developing a legislative agenda at the state level. That is an imperative for arts advocates if we really want to see significant resources on the table.

Advocating for the state arts council budget increases takes massive effort and input and often results in relatively insignificant dollars....if we are lucky. In NYS, where we saw the first state arts council increase in 6 years (a $5.1 million increase spread across 19 million people), the result was a 3-5% increase in operating funds for organizations. Not a huge deal.

Would there not be a better return on our time and resources if we work to set new legislative and policy agendas in concert with our legislators? When we developed a bill (working with our legislative sponsors) to incentivize private investment in the arts, it became a public platform for the sponsors. It gave them visiblity and face time statewide. It did the same for the arts. If we develop a win-win for both sides, then it works.

Which, of course goes back to the proactive vs. reactive issues on the local level.

BARRY:
I think Paul and Judy are on the right track - we have got to somehow engage legislators in figuring out ways the arts can be supported so that arts & culture might continue to contribute to civic life. Some states might still need to focus on state funding (e.g., California so as to return the baseline to something meaningful), but we have to do something different, because what we have been doing may have done as much as it is going to. Without raw political clout, which we do not yet have, we aren't going to get legislator support for what we want. We need new approaches (while we continue to beat the drums for creating arts Political Action Committees (PACs)in every state, and growing the Arts
Action Fund so as to amass some power someday.

Every local community should at least draft up a short list of questions to submit to candidates running for various offices (federal, state or city / county) in the local district. Questions as to whether or not the candidate supports funding for the arts, supports arts education, is aware of the importance of the arts & culture sector to the tourism industry, as an economic engine, believes the creative sector is essential to the health and growth of the local area. All candidates should get sent this short list of questions and the answers should be as widely disseminated as possible (even if one or more candidates don't respond - circulate that bit of information to the media etc. too. And all candidates for whatever office in the November election should be invited to as many arts events as possible between now and election day, and a simple email petition should be sent to each candidate urging them to support arts & culture in the district. Those three things can all be done easily at the local level. And all arts supporters should be encouraged to email, write, or call the candidates and tell them how important the arts are locally.

Finally, everybody who supports the arts should join the Arts Action Fund at the $20 level - today.
We have time left to do those things. We should. If we don't, we're once again missing another opportunity to begin to build political power - power we desperately need, and don't have.

Thank you to the participants. I hope you all have a very good week.

Don't Quit!

Barry

Tuesday, August 15, 2006

August 15, 2006

Barry's Blog - September 1, 2006

Table of Contents:
I. Shameless plug for my services as a consultant
II. Rand Report on the Arts & State Government
III.Arts Administrator Mid Career Crises
IV. Random Thought on arts & the advertising industy
V. September Hessenius Group focus on the November election


Hi everybody.

"And the beat goes on..............."

I. Offering Consulting Services:
"I am, I said......................"


After ten years at the helm of three arts organizations - the California Arts Council, the California Assembly of Local Arts Agencies, and Alonzo King's LINES Ballet, I now join many of my colleagues as an independent consultant. Someone called me a policy wonk, and I kind of like that - though I'm not exactly sure what it means. I am pretty sure being a "wonk" - by itself - doesn't pay really well, and as my accountant has informed me that if I have any intention of living more than another 12.6 years - at the style to which I have become accustomed (and I do), that I need to make some more money. So I am now a writer and consultant.

I am using the Hessenius Group concept to offer a wide range of customized consulting services - bringing together a talented group of nationally known experts across all discipline areas of the arts sector on an ad hoc basis. This will allow me to assemble different teams of people and tailor the approach to the specific needs of each project and provide organizations in our field with the skills and experience that will address the needs of each client. While the group will include people on and off the Hessenius Group that conducts monthly discussions on this site, it is a completely separate effort.

I have experience and expertise in facilitating meetings, and in the strategic & cultural planning, marketing and advocacy areas, and so I am also offering personal consulting services to facilitate Board of Director retreats, Strategic Planning Sessions, City and Regional Cultural Plans and other kinds of meetings and gatherings.

Samples:

BOARD OF DIRECTOR RETREATS:
  1. Board leadership - roles, responsibilities & mechanics
  2. Fiscal role (budget planning & oversight / how to read financial statements / fundraising) 
  3. Board organization / relationships / interpersonal dynamics
  4. Board expansion / recruitment 
  5. Board policy formulation & strategic planning 
  6. Advocacy roles & responsibilities
  7. Building capacity and how to sustain the growth.
  8. Marketing
  9. Committee work organization 
  10. Communications 
  11. Event planning
  12. Executive Director recruitment, oversight, evaluation,relationship. 
  13. Crisis management / intervention
STRATEGIC PLANNING:
  1.  Pre-Planning Consultation / Agenda planning
  2. Organizational Needs Assessment / Assets Inventory 
  3. Fund raising / Development (including analysis of competition, local environment, current strategies) 
  4. Policy formulation
  5. Programmatic Analysis & Development 
  6. Advocacy roles & responsibilities 
  7. Marketing / Visibility (including branding, market positioning, audience analysis, communications & media strategies)
  8. Operations / Capacity building (including analysis of administrative functions)
  9. Collaborations / consensus building 
  10. Short term / Long term strategic approaches and task planning 
  11. Creating a business plan (current organizational review and analysis)
  12. Casting a Wider Net (so as to get to the "tipping point")
CITY / COUNTY / REGIONAL CULTURAL PLANNING:
  1.   Community Assessment / Input / Polling
  2.   Master Planning / Operations
  3.   Facilities Considerations
  4.   Specific Populations (multicultural, seniors, children)
  5.   Arts Education component
  6.   Financing / Funding - sources / strategies
  7.   Public access / Marketing
  8.   Business & Industry involvement / roles
  9.   Equity and balance issues / collaboration
  10.   Artists and Creativity
MacMillan & Company will publish my book Hardball Lobbying for Nonprofits in 2007, and I will be offering an Advocacy Workshop beginning early next year featuring a no-nonsense comprehensive boot camp approach to the ABC's of effective lobbying, and also include usually ignored topics such as how to: finance the effort, motivate people to participate, build coalitions, manage the media in support, make the case, and compete in the political arena. I will be available to consult with both individual organizations and coalitions on the design and implementation of specific city, regional and state campaigns to pass specific legislation. And I will be setting up an Advocacy website with links, resources, tutorials etc. that I hope will help our field to empower itself in this area.

If you have any need of consulting services, I hope you might consider talking to me. I would be happy to send you a bio and a packet of materials on the services offered if you will just email me. I can be reached at: barryarts@comcast.net; and would be pleased to discuss with you your needs and expectations. I would be grateful for your referrals.

Thank you for your consideration. I very much appreciate it.

II. Rand Report on the Arts & State Government issued by the Wallace Foundation
"Sometimes I wonder, what I'm a gonna do............."

Click here for the Rand Report on the Arts and State Governments just issued by the Wallace Foundation - focusing on the issue of what approach maximizes support for the arts from state government. http://www.wallacefoundation.org/WF/

NOTE in the Appendix section of the Report that California continues to rank last (50th out of 50 states) in per capita support for the arts at a current pathetic and altogether embarassingly unacceptable nine cents. Frankly, I don't understand our failure to promote a sense of outrage. Every state should provide a minimum of one dollar in per capita support (and that in addition to the NEA - which ought to be funded at not less than $500 million). I don't give a damn about deficit shortfalls, greater priorities or any of the other bogus arguments and lame excuses disingenuous governors and legislatures keep foisting on us for their failure to act. Please. The money is there in every state IF they were of a mind to support us. The bottom line is that in every state the arts return more than one dollar per capita in benefits -- jobs, tax income, tourism dollars and the like, and we continually get the short end of the stick. I still personally believe that is because we lack political power. If we raised a half a million dollars across all states and nationally to contribute to candidate campaigns and threatened to pull those contributions, I guarantee you both the myopic enemies of arts support as well as our apologetic so called 'friends' would sing a different tune. I wonder what California or any other state would do if the benefits arts & culture bring were to disappear. This is just insanity.

III. Arts Administrator Mid Career Leadership Crises.
"And struggle for the 'legal tender'............"


Note from Amy Kweskin

Over the past several months I have had the opportunity to work with Americans for the Arts as a Fellow researching leadership development needs of midcareer arts managers. Inspiration for this work came out of my own questioning of what it means to be midcareer. The larger context for this research is the impending labor shift as pioneers of arts nonprofits, now on the brink of retirement, perceive a dearth of qualified successors. Those ready to take the helm are equally frustrated wondering if the field can foster their leadership aspirations. The concern is exacerbated by census statistics indicating a shrinking labor pool available to replace senior leaders in the next ten years.

The research methodology involved dozens of arts professionals from across the country who participated in roundtable discussions, peer groups, on-line surveys and one-on-one interviews. These candid discussions with arts managers, funders, educators, consultants, management service providers, and board members, as well as self-identified mid-career arts managers, have allowed me to paint a picture of midcareer leaders.

My conclusion is that the leadership pipeline is underdeveloped and midcareer is the point at which arts professionals seriously question their future in the field. No longer on the steep learning curve of establishing their footing, midcareer managers are experts in their area of focus ranging from mid-level and senior management to Executive Director. Despite their accomplishments a desire for developing management and team leadership skills is unmet. Career paths plateau because organizations lack the resources to offer professional development or career advancement opportunities. This has resulted in a vast migration of professionals moving between organizations in endless pursuit of advancement opportunities. For many it means crisscrossing the country every two to four years.

Most alarming is the belief that Executive Director is the only viable career aspiration for leading the field. Regardless of interest or expertise it was sited repeatedly by research participants as the only way to be involved in the strategic advancement of an organization and to earn a competitive salary. Further concern comes from the need to balance career expectations with life goals such as having the means to start a family and obtain property. When unable to reach these goals many wonder if their future is in the arts. For some the solution has been to career transition into other sectors of nonprofit management or to exit completely. As one interviewee stated, midcareer is the last opportunity to leave the arts and see if you can make it in the corporate sector.

Americans for the Arts appreciates your participation, as do I. If you would like to follow up on this research please contact Anne Ecuyer, Associate Vice President of Field Services at 202.371.2830.

Warm Regards,

Amy Kweskin

IV. Random Thought
"Baby you can drive my car...................."


There is a new television ad for a Mitsubishi car that features Taiko drummers. It is, in my view, an excellent integration of the arts into a commercial message. The drum beat reinforces the image the car manufacturer wants to convey that their sports car is both fast and solid. To me it just works. The Taiko artists are stunningly visual and it grabs your attention. It must have seemed that way to the account executives at their ad agency when they conceived it. That got me thinking about the scores and scores of other art forms / artists that might work well for the advertising community -- everything from the majesty of a full symphony, to one of a dozen dance forms, to other musical forms, to a solitary painter in quiet contemplation at his or her easel. What we need is a video or power point presentation that packages how effective and dramatic use of the arts and artists can be for the advertising industry so that we might convince them to more frequently think in terms of using the arts and artists (as more effective than "celebrities" in the creation of their messages (tv, radio, print, other). That might then end up an ancillary source of income to artists / arts organizations (we can use every source of income we can get) and help to remind the public of the arts. I know it wouldn't be a big deal, but we have to think in terms of the aggregate of lots of small "deals" as it were. Maybe this is a project for a state agency, a foundaion, or even the NEA - as a pilot. Just another random thought...............

V. September Hessenius Group to focus on November Election
"I'd like to help you son, but you're too young to vote........"


NOTE: Starting this month, the HESSENIUS GROUP discussions will run for two days (not four), making it easier to follow along. The September discussion (9/12 and 9/13)will focus on the November Election and what it means for the arts. I will be announcing the addition of seven new members to the group and guest experts joining the discussion.

Have a great week.

And Don't Quit!

Barry

Monday, August 7, 2006

August 07, 2006

Table of Contents:
I. The Election
II. Changes in the Hessenius Group schedule & format
III. Youth in the Arts Study
IV. Bits & Pieces - handy internet links

Hi everybody.

"And the beat goes on..................."

I. The November Election:
"Tossing and Turning all night..............."


The November election is less than 90 days away. It promises to be one of those major elections that denote a sea change in the political fortunes of the two parties and a change of power - not just in Washington, but perhaps across the country. If the Democrats don't win the House, THAT will be as dramatic as if they do.

So what are the arts doing to position themselves to reap the rewards of new leadership?

I know there are efforts - some new, many ongoing - to make the case for the arts, to promote the value of arts education, to urge reinstatement of previously cut funds, or to provide new funding, to create arts task forces and so on, but I am talking about politics - involvement in campaigns, including financial contributions to candidates -- and the access, influence and relationship that involvement brings.

Are we involved in the candidate campaigns in any way? Have we made the case to candidates, gotten them to take a stand on supporting our positions, even made our positions known? Have we done anything to convince candidates that we are a voting bloc with some power?

Have we submitted candidate questionaires seeking them to take a stand?

Have we written editorials and sent them to newspapers?

Have we circulated email petitions urging candidates to take a public stand in support of the arts?

Have we held their "feet to the fire" as it were intimating to them that if they want our support (and they should), they need to publicly address our issues?

Have we hosted candidate fundraising events that are attended by arts supporters?

I'm asking because I don't know. I haven't seen much of any involvement we might have in this arena, and I wonder why? If we're not invovled, then we're crazy for passing up this opportunity. If it is going on, why haven't I heard about it? I'm not exactly a hermit.

Please let me know what is going on out there in terms of the arts developing relationships with potential new elected officials, and I will pass that info along. I think it important that we all know if there are efforts being made so that we can build on what is being done. There isn't much time left, but it is enough time to act, and for us to take advantage of this important election.

Is it worth doing? What if the U.S. House had 291 arts supporter members of the arts caucus? Two thirds. Enough to override any veto, enough to make the NEA budget $250 million. Ditto various state houses around the country? If the Governor of California wanted to increase the CAC budget to $100 million (absent a recession) HE (or SHE) COULD ABSOLUTELY GET THAT DONE. We've given our elected officials enough reasons to understand and appreciate the value of the arts, but have we given them reasons why they should make it their agenda? Have we given them any reason to carry us to the finish line - when support for anyone, any idea, any group or cause, of necessity, must come at the expense of someone, or something else -because the pie just isn't big enough to support everything?

Next month's Hessenius Group will consider this issue, but I would love to hear from all of you out there as to what you know we are doing, what you think we should do, and what you think we can do at this point in time.

And again, I urge you to join the Arts Action Network - the only national PAC the arts have. Click here: href="http://:www.artsactionfund.org">www.artsactionfund.org

Someday maybe arts people will run for office themselves. Here's an interesting link to information on a general outline of How to Run for Office - http://www.dkosopedia.com/wiki/How_To_Run_For_Office#The_Campaign

II. Changes to the Hessenius Group
"Cha, cha, cha changes.........................."


Beginning next month (September) I am making some changes to the Hessenius Group online discussions of the major issues facing the arts. So as to more realistically accommodate the group member's schedules, we will do eight discussions per year - taking off January and the summer months of June, July and August. Starting in September, each month's online group discussion will last only two days - making it easier for the participants and for you to follow along, and hopefully, that change will also make it flow quicker with the dialgoue moving faster. (And I'm considering making it a single day event if two days seems too long).

Finally, I will be adding six new members to the group so that we continue to have new blood and fresh ideas and insure an even wider representation of thoughts, ideas, positions and areas of the arts sector. And also inviting more guest participants month to month.

The subscriber list for the Hessenius Group continues to grow and I want to thank all of you out there for helping us to spread the word so that as many people within our sector as possible might have access to these ongoing discussions of the major issues that we all face. My purpose is to promote a national dialgoue that is otherwise absent, and to build a sense of community within our ranks. We have tremendous strength in the brainpower of our field if we can only 'tap' into it and share it as widely as possible. Please continue to help us by spreading the word, putting a link to the site on your website or otherwise letting your constituency know of this resource. I really appreciate it very much.

III. Youth Involvement in the Arts Study
"We were young with all of our might....................."


I have been doing a study for the past year on Youth Involvement in the Arts considering the questions of how our sector is faring in terms of involving young people in our organizations - including the generational succession issue and how we are recruiting, retaining, training and integrating young people into our governance structures (as staff, board members etc), and as potential advocates, financial supporters, and audiences as well as our efforts to support the next generation of young artists.

A final report on this study - commissioned by the William & Flora Hewlett Foundation - will be published late next month. The Report will include a mapping of current efforts - focusing on California as a microcosm of the national efforts, an analysis of what programs are working, where opportunities exist but are not being exploited, and a comparitive analysis of what the environmental field of the nonprofit arts sector is doing in the same area and what lessons we might learn from that sector's efforts. The findings should be of great interest to our field, and Moy Eng and I hope to disseminate the Report as widely as possible so as to encourage debate and discussion on what the arts might do in the future to address the critically important issue of involving young people. I hope you all might help us to distrbute the Report. An electronic pdf file will be available to everyong - and a limited number of hard copies will be sent to organizations across the country.

IV. Bits & Pieces:
Links:

Link to article in New York Times on arts education study: http://www.nytimes.com/2006/07/27/books/27gugg.html?ex=1155096000&en=df79f4cc1d6475b8&ei=5070

Here's a great little site that can calculate the miles between the major cities in the world. http://www.airtimetable.com/Air_mile_calculator.htm

And here's a site that provides FREE telephone conference calling. Just sign up (no obligation) and get a contact telephone number and a pin number and then as many people as you would like can engage in telephone conference calls - the only charge being whatever toll charges apply for each individual participant on THEIR telephone bills to call the dial in number in St. Louis. (And lots of people now have telephone plans that permit unlimited national long distance calling so they would pay nothing).
http://www.liveofficefreeconferencing.com/thankyou.html


Have a great week.

Don't Quit!

Barry