Tuesday, April 24, 2007

April 24, 2007

 

Hi everybody.

"And the beat goes on........................."

TOPIC: GENERATIONAL SUCCESSION: Involving Youth in Nonprofit Arts Organizations

There is a growing concern that the arts sector is courting disaster by failing to make generational succession issues a higher priority. The concern isn't so much where the future artists will come from -- we see them everywhere, and as a field we are doing a pretty good job its seems in making connections to them, providing them with support and opportunities to perform and exhibit.

The concern is that all the other sectors of society - nonprofits and "for profits" - seem to already be aggressively courting the previously limited, and now shrinking pool of new talent (from which our next generation leaders and board members, not to mention, our future grassroots advocates, our financial supporters and our audiences must ALL come) - and we aren't. We're already arguably at a competitive disadvantage because this just isn't yet one of our major priorities. We can't offer the compensation packages corporations can, and we aren't yet marketing the benefits that involvement in the arts offer nearly as successfully as other sectors are making involvement in their causes appealing and attractive to young people.

As our baby boomer leadership retires, as mid-career arts administrators are increasingly leaving our field, for financial and other reasons, and as there will be more jobs to fill than young people to fill them over the next decade, we are nearing the proverbial rock and a hard place. If we are going to have any chance to compete for the participation of the next generation, we need to begin a national dialogue immediately about how we can address this issue. I found scores of leaders across the country share my concern. The clock is ticking......

INVOLVING YOUTH IN NONPROFIT ARTS ORGANIZATIONS - THE PROJECT
It is in this context that the William and Flora Hewlett Foundation commissioned me to undertake a study on generational succession issues in California. The project included a study of existing efforts in the arts sector in California, a comparison and contrasting of what organizations in the environmental movement were doing to attract, recruit and retain the involvement of young people (with an eye towards what we might learn from their experience), a look at some of the variables that are involved in creating programs that seek to involve young people in five areas:

1. Governance - as future staff and board members
2. As financial supporters and members of our organizations
3. As grassroots advocates and boosters
4. As future audiences
5. As artists


and identification of some of the barriers and opportunities in any effort to increase the particiaption of young people. Finally, we sought to make some simple and basic recommendations as to what the sector, individual arts organizations, and those involved in funding the arts might do in the near term so that we might achieve some quantifiable, measurable progress by 2010.

The report involved a surveying and mapping of efforts in a cross section of the arts field in California  which because of its geographical, discipline based, budget sized and diversity breadth and depth provided a picture we believe is fairly representative of the national picture.

FINDINGS:

Basically the report found and confirmed what one might expect -- the arts are doing a good job of reaching out to young artists - providing them with training, mentoring and other kinds of support, as well offering them opportunities to perform and exhibit their works. But in virtually every other area, we are not making as much progress. Far too few arts organizations have even one young person on their board of directors (and we defined - for purposes of this study - young people as in three categories - high school, college and post college up to age 30). By and large arts organizations are doing nothing at all to recruit and deploy young people as grassroots advocates, nor to solicit them to contribute as financial donors. And little is done to separate out, study, and track young people as part of our audiences. In terms of some sort of systemic approach to the involvement of young people, we are not doing much of anything. Yes, many arts organizations have very good programs that are designed to (and successful in their attempt to) attract young people (as board members, as interns, as audience members etc.) - and we highlight some examples of what can be done easily and without great expense - but the effort is piecemeal - not systemic or across the board. This observation isn't meant to diminish the efforts of those who are pioneering work in this area, but as a whole, the field has not yet embraced this issue -- certainly not when compared with, say, the environmental movement. There are a few shining stars on the national, regional and local levels -- programs that seek to nourish and support our emerging leaders and at least expose some young people to who we are and what we do. On the plus side, we have long standing ties and contacts with high schools across the country. We need to begin to have the same outreach efforts to colleges as well, and to better exploit the relaionships we do have to recruit new leaders and supporters -- to move beyond exposing them to our performances and get them involved in our organizations.

One of the most salient statistics that hit us was the prediction by the Employment Policy Foundation (EPF)that between 2003 and 2013 over 30 million jobs (in all sectors) would be created for candidates with two years or more of a college education, and yet there would only be 23 million such graduates available to fill those jobs. That's a projected 7 million shortfall - and that is before 2013 - now only six years away. It will only get worse. How many of thoses 7 million unfilled jobs will be ours. Where then will the best and the brightest young arts leaders, supporters, patrons, defenders come from? How we will get at least our share of the market? What can the field do as a whole for the smaller arts organizations that are not situated and positioned as well for this competition as some of our larger institutions? How do we deal with declining budgets, lack of time and other obstacles to even thinking about this problem? These aren't academic questions any more.

Download the Full Report and / or the Executive Summary: click here: http://www.hewlett.org/Programs/PerformingArts/Publications/YouthReport.htm
OPEN FORUMS TOUR:

So, to jumpstart the dialogue, Moy Eng and I -- working with local hosts in five cities - San Diego, Los Angeles, San Jose, San Francisco and Sacramento - are holding open Forums to present the findings and recommedations of the study, and to faciliate brainstorming sessions in each venue to see if local arts leadership can begin to develop strategies to work together to address the challenges of attracting young people to our field - in their areas (because each territory will likely be dealing with differing circumstances). We invite you to attend one of these forums if your schedule permits (some of the venue locations are limited as to how many people they can accomodate so you must RSVP to those venues as indicated below.) I'm sorry not to give you more notice, but you know how that goes sometimes --- 'The best laid plans of mice and men..........."

OPEN FORUMS SCHEDULE:

WEDNESDAY, APRIL 25th 1:00 to 3:00 pm SAN DIEGO
click here for info / RSVP http://www.evite.com/app/publicUrl/rrprickett@yahoo.com/youthinthearts

THURSDAY, APRIL 26th 10:00 am to Noon LOS ANGELES
click here for info / RSVP http://www.surveymonkey.com/s.asp?u=871943594507

WEDNESDAY, MAY 2nd 9:30 to 11:30 am - SAN JOSE (Menlo Park) NOTE: to be held at the Hewlett Foundation. Space is severely limited. You must reserve your place by RSVPing to David Keppel for reservation: dkoppel@artscouncil.org

THURSDAY, MAY 3rd 10:00 am to Noon - SAN FRANCISCO. NOTE: Space is severely limited. You must reserve your place by RSVPing to Sharon Page Ritchie at the SF Arts Commission Sharon.Page_Ritchie@sfgov.org

FRIDAY, JUNE 15th - SACRAMENTO - time and specific info to follow
In a couple of weeks, after we complile the feedback and ideas from these Forums I will devote another blog and convene a HESSENIUS GROUP to discuss the Report, the Forum ideas, and the issues so that we can dig deeper into what response the field can have to the challenges we face. I am particularly interested in your thoughts and ideas and I hope you will share them with me so I might share them with the full subscriber list. I hope this might be a topic of discussion on the agenda of every arts organization's next board of directors meeting and a session at all of the arts service group national conventions over the course of the next year or two.

In the next blog I will also include some links to some other studies on the same subject. If you know of others, I would appreciate your letting me know.

We have to do something about this soon or we are going to come up with the short end of the stick.

We ALL have to do something.

Thank you for your consideration.

Reminder: The National Association of Arts Organizations (NAAO) meets in Los Angeles beginning Friday, April 27th - click here for more information: www.naao.net

And Americans for the Arts is meeting in LAS VEGAS at the fabulous Flamingo Hotel June 1-3 Click here for info: www.americansforthearts.org/events/2007/convention/default.asp

Have a great week.

Remember: Don't Quit!
 
Barry

Monday, April 2, 2007

April 02, 2007

Barry's Blog - April 3, 2007

"And the beat goes on......................"

Hello everyone.

This blog is about organizations that try to serve in some direct way the needs of the nation's artists.

The National Association of Artists' Organizations [NAAO] is a nonprofit dedicated to serving and strengthening artist-driven groups and organizations. NAAO addresses the field's ongoing struggle with issues relating to artists' rights, organizational stability, working conditions, and professional isolation across all disciplines and communities.

NAAO had been in existence previously, but had struggled to stay alive. The current incarnation is the result of a group of dedicated people across the couuntry who believe that there needs to be a national umbrella service provider organization for all of those arts organizations in America that have as their primary mission serving artists. Of course, virtually all arts organizations in America serve artists in one way or another, directly or indirectly - some providing technical assistance, others funding, still others performance and exhibition training, opportunities and more. There are groups like Lawyers for the Arts that provide educational services directly to artists via workshops, seminars and publications; there are local arts agencies that serve artists in communites wide and far, and presenting groups and multicultural organizations that are trying to address various needs of the nation's artists - and all of these organizations might benefit from belonging to a national umbrella group that could provide networking and other opportunities to share and exchange information and serve as an organizer of various aspects of doing business as an organization that primarily serves our artists.

NAAO is trying to fill that role. All of us in the arts sector have too many demands on our limited time, too many things on our plates, too little money, and so it is difficult to try to grow a national effort to unite any segment of our wider community. But I have seen efforts like what Sam Miller is doing with LINK or Cora Mirikitani is doing with The Center for Cultural Innovation grow in the recent past, and I think perhaps the time is right to again try to nurture a national umbrella group to serve all of these diverse efforts. That is the primary reason I joined NAAO's Board of Directors when invited to do so several months ago.

NAAO is hosting a national conference in Los Angeles, California April 26-29. Entitled VITALSIGNs: the conference will address the needs of both those organizations serving artists and the artists themselves.

The conference will address the internal and external challenges organizations dealing with artists face and to forge and mobilize collective responses to these challenges by providing convening, communications, visibility, and voice. Issues covered will range from health insurance for individual artists, to advocacy; there will be workshops on such diverse subjects as marketing for artists to creating and using websites, from recording and selling music to earned income strategies for artists.
Click here for Details on the conference: www.naao.net

This conference represents a ground floor opportunity to build a new national organization that can help the specific segment of our community that deals primarily with serving artists directly. If NAAO's effort succeeds, years from now people will look back on this gathering as the beginning of putting a face on the entire artist driven wing of our community - including the first real attempt in a long, long time to begin to organize artists. That is what I find really exciting.

I have long thought that we were missing the boat by not attempting to organize the artist community in some way to harness that incredible talent, intelligence and power of the sheer number of our artists. Imagine what a political advocacy and lobbying force might be created if our artists, at some point, decided that they wanted to be such a force and take more control of their futures. Imagine what influence even a semi-organized effort might exert -- on schools and young people, on the media, on politicans.

Moreover, if artists ever do decide to really organize themselves in some way - they will find many issues of great importance to them can then be more easily addressed. If just one million of the nation's ten, twenty million member artist / creative class were to loosely organize, as a group, they could easily negotiate health care at a reasonable price for all their members - something artist's don't have right now. The mind reels with what might be accomplished.

I know the "organizing" might be anathema to artists - contrary to what an artist, by temperment, is thought to be - like herding cats, one can't organize "free spirits" - but that's not really true in my experience -- artists are also practical, smart business-savvy people (they have to be to survive in a culture that so little values artists and teachers and the like)and we won't change America's failure to exhalt artistic accomplishment instead of celebrity nonsense without some organizing.

So, I hope at least people in southern California - and hopefully from across the country, will come to this NAAO gathering in Los Angeles - April 26 - 29.

NEXT MONTH PREVIEW: Next month's blogs will feature an interview with Nancy Glaze - retired after 20+ years in the arts and her involvement with the David & Lucile Packard Foundation, and the release of the Youth Involvement in the Arts Report - findings and recommendations of the study conducted for the William & Flora Hewlett Foundation on generational succession issues in the arts.

Have a great week.

Don't Quit

Barry

Monday, February 26, 2007

February 26, 2007

February 27th

Welcome to another session of the HESSENIUS GROUP. This discussion will continue today and tomorrow. Please scroll down to the comments line and enter your own comment.

"And the beat goes on...................."

Cora Mirikitani, Paul Minicucci, Jodi Beznoska, Jonathan Katz and I are joined by two very special guests: former Chair of the National Endowment of the Arts, Frank Hodsoll and former Director of the Arts & Humanities program at the Rockefeller Foundation, Alberta Arthurs. Mr. Hodsoll and Dr. Arthurs co-chaired the 92nd American Assembly in 1997 on "The Arts and the Public Purpose", and both are actively involved in a number of arts & culture initiatives and work with national arts organizations. I am delighted and honored they are participting in this brief discussion.

The topic is: Why does America so value the celebrity and so undervalue the artist, and what are the implications for arts & culture in America.

The subtopic is, I suppose, the intersections between the 'for profit' or private sector arts establishment and the nonprofit arts field, and the artificial division between the two that has for so long been the default reality i.e., why do both the nonprofit and for profit arts sectors view the other as something foreign rather than acknowledge that they are closer to two sides of the same coin? Where are the intersections between the two sectors false and contrived, and where are they genuine and natural? How are we helped and harmed by both the real and artificial differences and distances?


Certainly the arts are not the only sector that decries the media attention directed at celebrities at the expense of arguably more important and substantive issues. What can the arts learn from an analysis of why the public so adores celebrity (and were the public not to adore such coverage, doubtless the media would look elsewhere for what the public did demand the media is, after all, concerned with ratings and circulation and its bottom line more than its journalistic mission). What insights might help us to garner more media coverage for arts & culture ISSUES (as opposed to arts & culture performances and exhibitions?) Is a discussion of celebrity in any way instructive for our sector as to the way we go about managing media relations? What lessons can be learned that will get us more coverage, garner more public interest??


Is any of this really new? Were artists of the past (the Rembrandts and Mozarts) the celebrities 500 years ago? And was public fascination really any different back then, than it is today? Has much --other than technology really changed? What are the issues we ought to think about when we broach the subject of why society so values celebrity and so undervalues artistic creativity? Is it fair to say that an artist is an artist no matter whether working in the for or non profit sectors?; that creativity is creativity, whether it originates in one environment or another? And so what? What does that have to do with anything?


Does the best approach for our sector lie in working with the for profit entertainment industry in mutual joint ventures and cross-over partnerships? Is getting into bed with the star making machinery of Hollywood really in our best interest? How? Why? Why not? Do we really want to position artists from our sector to be fodder for the public's desire to set up for worship, then knock down celebrities, in a cycle of idolatry then contempt? Are we perhaps fortunate that artists are not celebrities? The entertainment industry's overarching concern has, for a long time, been the bottom line of profit do we want to be part of that approach to creativity? Can we avoid it? Is that how we wish to measure our success? Is that the inevitable result of trying to forge alliances and ventures with the for profit arts sector?


When we speak about aligning our interests and / or fortunes with those of the for profit arts sector, are we talking about piggybacking on the entertainment industry's initiatives, or are we talking about wholly new enterprises originated at a decision making table to which we come as equals? And where do the two sectors intersect as equals, with clearly apparent mutual interests at stake and gains to be made?

What approach is best to developing relationships that will sustain themselves over time, or is no approach working better than we think?

SO I ASK THE PANELISTS IF THEY HAVE ANY INITIAL COMMENTS:

PAUL MINICUCCI:
I can't find a source but I remember some commentary about how a sociologist had posited that people are motivated by three outside drivers, money, power and fame and that the depression era people were motivated by money, the baby boomers by power (we wanted to change things) and the generation x and y by fame. These cycles have been around for centuries. The downside of the topic is that I see no way to stem the tide and convert all the media attention to the arts.

In some ways I think the culture wars were about this subject in that the "bad" arts grants generated popular notice only because they were scandals. I have also read that the celebrity obsession has less to do with making people famous than it has to do with knocking people down. The best way to knock people down is to build up false heroes.

I would point to an article (again I can't find it) about why LaDanian Tomlinson, most probably the best player in the NFL cannot get attention or notice while Terrell Owens hogs the spotlight. The point was L.T. is a quiet guy who is "not interesting" while T.O. is a media hit because he does stuff that the media can take potshots at.

I do think there is a link here however. I just read a blog where a person said: "if I want drama in my life I would read a novel." I think there is a kind of connect the dots here, starting with literature as being a vehicle for people to experience epiphanies, gain knowledge, view drama, etc. in personal but important ways to the more accessible and less taxing form of romance novels, where sex and scandal and glamor rule, to magazines about stars or glamoros people to television and internet celebrity. The study of human beings struggling with human emotions and experiences is the subject matter; the diffferences are in depth of feeling.

CORA MIRIKITANI:
The whole issue of "celebrity" is such a minefield. Would most artists be willing to trade off public acceptance, fame, even mass consumption of their work at the expense of creative freedom? To be subject to business handlers, media opinion and other intermediaries telling them what to create, and how to live their lives? For some artists, maybe the answer may be "yes." But I think the more relevant question in the nonprofit sector is whether we (arts policymakers, funders, presenters, etc.) can do a better job in supporting artists in the real, global marketplace, including making a better case for artists and artistic expression with the general public and developing new systems of connecting artists to larger audiences, including both consumers and investors.

Some of that "system reform" is already underway, due to the enormous access and publishing power provided to individuals using web 2.0 technology. But in the nonprofit arts sector, we've been really slow to get on board, I'm afraid. I think we need to focus much more time and money on building radically new tools and systems for artists that will allow them to be more sustainable and self-sufficient. But this will require a shift in the current power equation - and in financial allocations - which is going to make it tough.

JODI BEZNOSKA:
Has anyone read the book "Don't Think of an Elephant?" It's a great book about political strategy and "framing" - and one of it's basic premises is that the right has spent 40 years researching and carefully framing its messages to appeal to a wide base - so they often vote for conservative ideals, even when it goes against their best interests. In a nutshell - even if you aren't rich now, you think you will be some day, and you'd better vote to protect that eventuality.

It's the same with celebrity. Even though most of us will never be famous, there is a corner of all our hearts that thinks "I could do that, if I got the break those famous people got." But instead of language and political framing, we have the engine of television and mass media working for us. We learn celebrity backstories. We hear about their triumphs, tragedies, and childhoods. We see the pictures from their elementary school years when they looked just like we did. We ARE these people, just without the fame. Plus, we can talk to our friends about them via email and the web - even when one friend lives in Arkansas and one in Minnesota. It's a a common language - "did you hear the story about so-and-so?" It's easy, it's free, and it's sensational.

The arts, by contrast, are most often not free, and the arts field is notorious for making it hard to learn about it's artists. How are you supposed to get to know a performer when they breeze through town and provide 2 sentences of a bio in a program printed in size 10 type? Or when you read one story in a newspaper two days before the show? So, what are we to do? First thing - use the tools we have available. The web is a great equalizer, and we have not yet begun to tap into it's potential to address this problem. Can we personalize our artists? Can we generate the underground hype that will lead to the mass coverage of celebrity? Do we even want this kind of attention applied to our artists?

Or maybe it's simply that, as one of my colleagues said as we were discussing the Anna Nicole Smith phenomena, "celebrities' lives are so pathetic that it makes us feel better about ours."

BARRY:
I'd like to hear from our guests. Frank what is your initial response?

FRANK HODSOLL:
You pose a very important issue which applies not only to the arts, but to almost every form of human endeavor. As you note, it is not a new issue. I believe it has always been thus. Having said that, in my view, the intersection between the for-profit and not-for-profit is a separate, not a sub-, topic. The issue of celebrity is inherent in both sectors. The great classical composers, soloists, and conductors in the orchestral world are often chosen for their name recognition; French impressionism and Picasso have celebrity value, but also are great art; talented movie stars can enhance the productions of not-for-profit theaters, for their art as well as their celebrity; Baryshnikov was both a celebrity and a great dancer; since I am just back from India, Salman Rushdie is both a celebrity and great writer. I could go on, but the point is made.

On the subject of celebrity, I might note that there are both good and bad celebrities. In the arts, the test of time, the only sure fire test, thankfully eliminates the bad ones after their 15 or so minutes of fame. The good celebrities that last are, on the other hand, the great artists of their days. There are very few Village Hamptons in the arts.

The power of celebrity has, at least in the 20th century, been enhanced by broadcast television and the marketing of products linked to individuals with star status. As you point out, this catches the eyeballs of both mass and niche audiences and buyers. An interesting question today is whether the endless niches of the Internet (You Tube, et.al) will dilute celebrity into a cacophony of Babel.

There is a problem of celebrity that you didn't touch on, and that concerns what motivates young people who would be artists. Alberta Arthurs and I were involved in North Carolina a while back (and Alberta more recently in an American Assembly) with the issue of artist education and training. A number of those present lamented the number of promising musicians, actors, etc. whose motivation appeared to be more stardom than art. There was a television piece not so long ago on the same phenomenon among athletes. One could extend this issue into investment banking (master of the universe), politics (President, the nation's number one celebrity, or nothing), news commentary, history, and even science. The bottom line, as I see it, is balance. Hopefully, as a result of family, education, and general environment, young people will start with substance and only then think about the spin and public attention needed to get something useful done. Artists, like everyone else, need to do both!

Finally, on the subject of the not-for-profit part of the arts sector. To me, there is an arts sector with both for-profit and not-for-profit parts. This is something Alberta, I, and others came up with at an American Assembly some years back. Going beyond that American Assembly, in my view, the only absolute defining characteristic of the not-for-profit world is 501(c)(3) status, a function of the Tax Code. The artistic and business managers of both for-profit and not-for-profit arts organizations know they need to survive. And so, they mix popular and less popular work with this in mind. This motivation also applies to commercial movie producers. Compare the Indie tilt of this and last year's Oscars with the box office hits (for the most part Oscarless). Each of the major studios has an art house production company. Television is less forgiving. Virtually all ballet companies use Nutcracker to make ends meet, symphonies the three “s.

The not-for-profit world, it seems to me, needs to place mission higher than revenues, whereas the for-profit world does the opposite. But, as noted, there are mixtures of motivation in both worlds. Both the for-profit and not-for-profit arts need to be more strategic longer term. How do the next creation, the next production, affect audience loyalty, which audiences over time? How does one build market share? This, in the not-for-profit world, affects contributions as well as ticket or membership sales. Celebrities are a part of this. It needs to be noted, however, that Bill Ivey might say that not-for-profits have dumbed down to lure increased financial contributions from their patrons.

There is an infinite variety of collaborations that one might envisage between the for-profit and not-for-profit parts of the arts sector. This already occurs in theater where LORT scale is a cheaper way for try-out, perhaps en route to Broadway. There are a number of New York and other theaters that participate in this. The Internet also provides avenues for try-out, particularly in music. Film and television schools provide non-scale venues for the production and distribution of even feature length fare.

Finally, let me make a note from the Symposium on Film, Television, Digital Media, and Popular Culture that I produced last May in LA for the President's Committee on the Arts and the Humanities. We had several panels, one of which involved four members of the LA creative community and was moderated by CalArts President Steve Lavine. The panel was split (2:2) on what resulted in artistic quality. Two (Emmy Award winning producer directors Lionel Chetwynd, Hanoi Hilton, Ike: Countdown to D Day; and Joel Surnow, 24, Miami Vice) urged the value of the market in separating the wheat from the chaff. Surnow, in particular, noted his satisfaction in having 20-30 million people tune in to 24 every Monday. Two (Emmy and Peabody Award winner and former Motown CEO Suzanne de Passe, Lonesome Dove, Lady Sings the Blues; and filmographer/director Penelope Spheeris, E: Truth about Enron, Decline of Western Civilization Parts One and Two) lamented the inability of Hollywood executives to see and understand good work. De Passe and Spheeris were joined in their lament by Andy Garcia who noted that it had taken him 16 years to finance The Lost City.

All five of these artists have made substantial money and were recognized artistically. There is value in art that reaches and grabs large audiences. No one would deny the artistry of Shakespeare and Dickens. Such art can also reflect a personal vision. There is value in art that reflects a personal vision. Such art can also reach substantial audiences. No one would deny the reach of French Impressionism or Johnny Cash. The best artists work at balance here. Similarly, the best arts organizations work at balance between mission and market. They need to do so to survive. They also need to do so to produce excellent art that will withstand the test of time.

Enough! I look forward to reading the views of others.

BARRY:
Coincidentally, there was a feature piece on the TODAY SHOW this morning on America's obsession with "celebrity". In a survey they did of high school kids, when given the choice of being famous or intelligent, both boys and girls picked being famous by a wide margin. As Frank observed, kids are increasingly today looking at fame as the ultimate goal - and being an athlete, or a movie star or something else is just the means to get to the goal of fame and public adulation. It's like the line in the Beatles song Come Together: "Got to be good looking, cause he's so hard to see" If kids can't be excited, challenged, satisfied and fulfilled by being great athletes, or scientists, or musicians, or teachers or thinkers -- if the pursuit of excellence and the joy of discovery are reallyi unimportant, and merely roads to the all consuming importance of fame, what will that do to the ecosystem that supports and nurtures true creativity. In our sector, if we continue to "dumb down" artistic excellence to make it both palpable and accessible to the widest audience, we become, do we not, complicit with the for profit sector in making celebrity the dominant value?

If artistic endeavor ends up primarily just a means to 'fame' - that threatens all creativity, doesn't it? Bad for our sector because it reinforces the undervaluation of art and the creative impulse, bad for the 'for profit' sector because it ultimately allows ever inferior work geared towards a one dimensional audience? The problem with celebrity is that it makes it harder to exhalt public appreciation and valuation of all art and of the creative process itself; it shifts the focus to the trivial and mundance.

CORA:
I saw the TODAY Show segment on celebrity culture too, and the results were even more stunning than you indicated. The Syracuse University research team that sampled 700 teenages asked: Which would you rather be: Stronger? Smarter? Famous? Or more beautiful? And as you reported, the the majority chose "Famous" over the other three options. This is troubling on so many levels because it suggests that there is a much more pervasive force in our society (which includes artists, of course), that values personal fame and notoriety over intelligence, leadership, creativity or any selfless charitable act, for that matter. This really puts artists who are driven by an independent vision and voice, and whose work lives on the "truth and beauty" side of the equation, in a difficult place. So what can we in the nonprofit sector do to direct more financial resources and rewards ("riches") and public recognition and validation ("fame") to help level the playing field for these people?

ALBERTA ARTHURS:
It's an interesting week to be thinking about celebrity, with presidential hopefuls cashing in on their fame, movie stars on parade, and a billion dollar baby all over the air waves. I'm going to try another angle on the subject, though. Maybe "celebrity" has a worse name, at least in the arts, than it deserves.
None of us would deny that artists need attention, audiences, media, bookings and shows - in short - recognition. In fact, artists need celebrity, a public life. Without it, their work is lost or secreted. We understand when they hire agents, managers, when they apply for grants or enter competitions; it is to gain a public ground. Celebrity at some level is not antithetical to art; in fact, it is essential to it, in both non-profit and commercial art forms. A problem many of our artists have is that they are not trained to find their public ground.

I would also argue that many artists who acheive celebrity make good use of it. When celebrity artists create foundations, perform for peace, promote education, help other artists, they are trading on their celebrity for society's advantage. Art benefits from celebrity in other ways, too, of course. Fame and fortune in business and law, sports, politics, scholarship, often yields culture. Celebrities build (and name) buildings, create endowments and foundations, pay for performances and schools. We would miss our celebrities if they weren't there, and we spend a lot of time wishing that more of them suppported the arts and working on making that happen.

The narrative of celebrity is very old and runs very deep. Celebrities are our heros; they provide a pantheon, a text of trials and triumphs. We love their stories. We are also fascinated by the "notorious," those famous individuals whose lives are frightening, or intimidating, or out-of-control, and we are especially curious about the fates they face. In a way, celebrity is the source, the wellspring, from which art comes, the basic plot. In that sense too, celebrity has its place in art.
Of course I am playing with the word "celebrity." I would like to think of it as "celebration," I would like to think of people who are "celebrated" because they invite us to look up and hope. I realize that the "notorious" or the merely glamourous or the simple-minded fame-driven types are amongst us as well. But the artists, I think, deserve to be celebrated, even when - as sometimes happens - they get to be celebrities.

JODI:
Thanks, Alberta, for framing the discussion in a different way - allowing us to recognize the celebration in celebrity. I think it's fascinating that we tend to assume that celebrity is all bad. Isn't the local young dancer a celebrity for a few moments when she appears on stage for the first time (or, for that matter, every time)? Or what about the local actor who draws an audience whenever he performs? We just had a major Broadway musical come through town and watching the audience seek out the members of the dance ensemble illustrates a type of celebrity. It's not the hype that someone like Anna Nicole Smith generated. But it's a level of fascination and awe that I think we all would agree serves our sector extremely well.

What, then, are we lamenting? I think it's that this celebrity fascination often doesn't endure beyond that fleeting moment in time when we see an artist on stage. It doesn't inspire a person to spend hours online researching their favorite stage actor. But even if it were to inspire such passion, where would one look for that information? Do we have the channels set up to faciliate "celebrity obsession," and help people share it? I would say not yet. Many artists are using the new tools out there to cultivate this ongoing connection. Organizations need to help them make those connections.

BARRY:
What I lament is the trend, as Cora noted, that people desire fame and recognition above everything else, and increasingly it isn't related to any contribution, accomplishment or talent. It's the "Paris Hilton" syndrome - famous just for being famous. People play the lottery so they might gain "instant" wealth - forget working for it. (Most of the people I know personally who are very wealthy, got that way for two reasons: 1) they've worked very, very hard, and 2) they were not only very good at what they did, they loved their work.) I suppose we haven't valued intelligence for a long time and perhaps that is part of the reason we don't value teachers very much. But the other side of that coin is that we did value creativity and entrepreneurship (not art or culture necessarily) - and that valuation was America's best economic strength. But now it would appear we are tossing even that value to the wind.
What I resent is the inordinate media coverage of this trend that glorifies this new celebrity mentality -- at the expense of coverage of the wide range of issues that confront the world today - from global warming and debate about war, to coverage of the arts & culture. Our field somehow has to mold public opinion to value the contribution of arts & culture to society and daily life -- because without that public valuation and support, it will be axiomatically more difficult, if not impossible, to advance arts education in the schools, get our fair share of public money in support, and attract and retain the next generation of arts administrators, supporters, boosters, advocates and audiences.

So the question becomes what can we do to increase public appreciation and valuation of the arts? Can we employ the 'celebrity' reality of today in any way that would garner us more media coverage while avoiding the pitfalls attendant to such a strategy? Why is math and science so valued within the education matrix while arts & culture are not? What good are technical skills without the creative spark to apply those skills to challenges facing us?

JONATHAN KATZ:
I wish I had days to season a complex response to the many branching issues raised by Barry's fertile question. Here are a few initial comments:

We have to examine closely what we actually mean when we posit artists and celebrity as opposites. Are we really asking Why don't masses of people assign great value to the artists I think are the best? Many celebrities are excellent artists in the sense that they have developed to an extraordinary extent the tools of their craft. Their celebrity demonstrates their ability to touch a common chord and evoke a valued response in the culture. That a country-western or rap or folk artist reaches a mass audience does not automatically mean their artifacts are not of the highest quality by any standard. We have seen moments, even in American experience, where an artist or artifact of the highest quality (by which we generally mean fully exploiting both the emotional and thoughtful potential of the art form's conventions) achieves mass recognition separate from its selling price Robert Frost at President Kennedy's inauguration, Auden's September 1, 1939 after 9/11, Munch's "The Scream", Klimt's "The Kiss", Van Gogh's "The Starry Night". The ingredient they all share (with such Academy Award winners as Casablanca and Godfather I & II, which are fine artifacts and also had celebrity appeal) is that they made it into mass media or at least the mass medium of their art form (anthology, classroom text, etc.). This, I would argue, has always been true. Gawain and the Green Knight, written about the same time as The Canterbury Tales, is, in my opinion, as great a work as anything Chaucer wrote. It was, however, written in a monastery in the NW of England in a dialect not spoken in the French-influenced court society of London that Chaucer inhabited, so many more people know about the wife of Bath's lasciviousness than Gawain's painfully gained insight into his own flawed character. Almost all of us, however, would recognize many aspects of Gawain's world and vocabulary, because the editor of that works definitive edition, J.R.R.Tolkien, also wrote Lord of the Rings. Much of what we're talking about in our artist and celebrity conversation has to do with distribution systems. Which is why the artistic heroes of the dance, independent film and video, independent literary, chamber music and crafts worlds seldom achieve celebrity (rather than cult) status. Undoubtedly, Twyla Tharp is known to more people for choreographing Billy Joel songs via the medium of Broadway in Movin' Out than for her The Fugue, The One Hundreds, or Sue's Leg, which expanded the vocabulary of human movement. As Billy Joel is a better known celebrity for his lyrics that can be played in hit format media, than for a song as ambitious and reflectively artistic as Leningrad.

I spent so much time on talking about distribution because the capital aggregation necessary for an artist or company to be effective at it is at the heart of the not-for-profit/for-profit discussion. The incorporation status begs the question; the question is how the additional entity could raise more capital and fund more effective marketing and distribution. This is an area of minimal initiative and minimal success for the public and private sector grant making community. There is much talk about demand and supply strategies and little about distribution with rare exceptions such as Wallace's literary marketing initiative and the NEA's Dance Touring experiment.

I believe there are major cultural factors to be considered in the artist/celebrity inquiry as well. Private sector capital aggregation for cultural activities is necessary in the U.S. because, unlike many other nations, our diverse population has never looked to a common artistic heritage for its identity. Also, while most of the rest of the world is fighting to sustain indigenous traditions and industries related to language, music, crafts and film, U.S. popular opinion takes all those for granted. That's why our market place for many cultural products fails and we have to talk about sponsor benefits and public benefits. And challenging poets and artists who speak to the identify of a culture become political leaders in other countries, not just popular, mass media artists.

There is a seeming contradiction that needs clarification: we have industrial dominance in mass markets and yet many cultural products that survive and thrive in poorer economies fail here. One reason I have suggested is that national, regional and tribal identities sustain products in other societies. Another is that we do not provide children learning in the arts as a basic part of their education as other nations do, so we create by omission a huge barrier to participation in unfamiliar artistic experiences. The unfamiliar can be incomprehensible to someone unprepared; for instance, much imagery in Australian aboriginal art is symbolic but not figurative; a geometric form indicates a yam or a woman. Lack of formal and historical understanding on the part of an audience can make it impossible to determine what's going on in a sonata, a sonnet, a puppet show or gamelan performance.

As we become more diverse and our awareness is raised of the enormous diversity of artistic expression, we increasingly understand that all art is culturally specific and all art has both social and formal conventions that must be understood to be appreciated. When we take universality for granted out of ignorance or market dominance, we prevent people from entering the more layered structures of meaning in the experiences artists create. So we condemn our society to respond to the simplest artifacts and those least requiring preparation, and we recognize successful communicators in this environment as celebrities.

I'm sure there are points above I could make more clearly if I didn't have to make presentations in three different states in the next five days. Thanks, Barry, for this opportunity to learn from the thoughts of other colleagues.

BARRY:
In the past two weeks I have repeatedly heard people from friends and colleagues to strangers in the supermarket comment on how bizarre they believe the over-the-top news coverage of the Anna Nicole Smith tragedy has been. Not one of those people from as wide a swath of backgrounds as one could conceive has posited that the coverage was too minimal, that there should be more time devoted to the story.. Personally, I feel sorry for Anna Nicole Smith, but I just don't give a damn about her, or any of it really, and frankly I don't want to see it on TV anymore. It now grossly offends me. The same goes for Britney Spears and her meltdown, for Paris Hilton's antics and all the rest I DON'T CARE. I like Brad Pitt and admire Angelina Jolie, but I'm not obsessed with what they say and do every moment of their lives. I don't care who is too skinny in Tinsel Town, who is breaking up with whom, or who is cheating on their partner. I'm delighted Martin Scorsese finally won a Best Director Oscar, but you don't see him on TV news every day. I think Leonardo D'Caprio is a fine, fine actor, and Jennifer Hudson is extraordinarily talented. Tom Cruise is, at this point, just annoying.

I have nothing against celebrity whether in the arts, sports, politics, entertainment or otherwise. I just wish that some tiny little fraction of the hundreds perhaps thousands of hours of time television and radio has devoted to all of these people (and especially those whose fame has nothing to do with accomplishment) in just the last six months, was, instead, focused on what Alonzo King is doing in ballet, what Michael Tilson Thomas is doing with the San Francisco Symphony, what new exhibitions Plaza de la Raza has mounted, what cutting edge painters and sculptors are working in urban areas across the country, and how the arts have enriched millions of lives on the planet.

And while this discussion has been informative and even illuminating to me, I still, for the life of me, can neither fathom, nor accept, the fact that America focuses on such nonsense, such crap, pure BS crap, at the total expense of some of the finest artistic expression and creative enterprises ever conceived by man -- going on right now in front of our faces. What a horrendous insult and slight to all those artists of such enormous talent and imagination. We ought to be bowing our heads daily in grateful thanks for the bounty of creativity that is being served up to us, but instead, as a culture, at least our media embraces the trivial, the boring, the inconsequential. And they justify their lack of leadership, their pandering to the lowest possible instincts as simply giving the people what they want. Absolute nonsense. There may, I repeat MAY, be a germ of truth in their sad claim but only a germ. For the most part I don't think people want a steady diet of the cesspool of our existence. I think this is one of the saddest commentaries on our country and our world that one could possibly imagine. One might hope that art can, and someday will, somehow change that reality, otherwise it is but another nail in our coffin.

I thank all of the group participants for sharing their thoughts, ideas and insights with us..

Have a good week everyone.

And remember, Don't Quit.

Barry